Golf Clubs & Estates · Pro Shop · St. Moritz
Pro Shop & Academy for golf clubs & estates in St. Moritz.
The pro shop and academy are real businesses inside the club. We build the system that runs retail, coaching bookings, and academy scheduling connected to membership.
Pro Shop & Academy, engineered for St. Moritz.
Beyond the course, the pro shop and academy are revenue businesses with their own operations — inventory, custom fitting, coaching schedules, and academy programmes. grafa builds systems that run retail and lessons connected to the member record, so a lesson booking, a fitting, and a purchase all reconcile against the same golfer.
The St. Moritz factor
Why St. Moritz changes the brief.
Decades of guest history must be preserved and made actionable, not lost between seasons or systems.
Discretion and recognition are the product; permissioned guest data is a first-order concern.
Compressed, high-value seasons make accurate forecasting and staffing especially consequential.
What we build
Pro Shop & Academy, engineered to your operation.
Retail & inventory
Stock, fitting, and special orders managed with real inventory control.
Lesson & fitting bookings
Coaching and custom-fitting appointments booked against pro availability.
Academy programmes
Junior and adult academy programmes scheduled and tracked over time.
Connected to the member
Purchases and lessons post to house accounts and the member record.
The outcome
What changes once it’s live in St. Moritz.
More instruction revenue
Coaching and academy capacity is used, not lost.
Stock under control
Inventory and orders stop leaking margin.
One golfer, one record
Every interaction reconciles to the same member.
Questions
Good to know.
What makes pro shop different for golf clubs & estates in St. Moritz?
Decades of guest history must be preserved and made actionable, not lost between seasons or systems. A pro shop & academy built for St. Moritz accounts for exactly this, rather than forcing the property into a generic template.
Can we start with just pro shop in St. Moritz?
Yes — Pro Shop stands alone and integrates with your existing systems. Most properties in St. Moritz begin with a single module and extend across the estate as the value proves out.
Does it integrate with our retail POS?
Yes — retail connects to POS so sales post to house accounts and the member record.
Can it run junior academy programmes?
Yes — recurring junior and adult academy programmes are scheduled and tracked.